Meet the Team


Diane Hickey, Ph.D.


The principal member of the team is Dr. Diane Hickey, DCG’s owner and founder. Dr. Hickey works with clients to identify and pull together a highly skilled team of professionals to work towards the successful completion of projects. We use design thinking as part of our Philosophy on every project.

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Zoe Quan, Ph.D.

Strategy & Bio / Life Science

Mathematician. Biophysicist. UofC Theoretical Biologist. Strategic Thinker. Dr. Quan helps companies see patterns among seemingly unrelated pieces of information to create order out of chaos, and identify the right problems to be solved in order to focus and move forward.

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The Extended Team

With great experience comes great networks. Depending on the needs of our clients and their specific business goals, we rely on our extended team to provide expertise in specific key roles. Our marketing resources are extensive (connections with threelegdog design, SparkRocket and CGLife, for example), as well as patent- and tech transfer- attorneys. Our role as connectors and collaborators are key to the success of our clients.


Mike Davis conducting a coding project using Makey-Makeys at the East Lake Library

Mike Davis, STEM Outreach Expert

A successful entrepreneur in the STEM education space, Mike brings an incredible wealth of connections in the educational scientific grant community and provides consulting to DCG clients who need to integrate education and metric measurement as part of their go-to-market strategy. Mike is a STEM education specialist, NSF Grant reviewer, recipient of multiple NSF education grants, and provides Teacher Training for coding & design projects. 

Learn more about Mike's Projects

Amy Whigham, Creative Director

As DCG's creative director, Amy provides value to DCG clients with a quick ability to create visually appealing marketing collateral, often surrounding extremely technical subjects. She has an outstanding portfolio , with clients such as the PGA Tour and PGA Superstore,  and her work has won awards from the International Association of Business Communications, Print, Horizon Interactive, and a Technical Emmy Nomination.  She is a successful entrepreneur and drives a 1971 Volkswagen Karmann Ghia. 


Commercialization is Hard


Diamond’s are a girl’s best friend, until a research mistake gas-etches the surface of the single crystal diamond, creating this amazing image in a Scanning Electron Microscope. Our team understands that research is messy, and the path to commercialization of technology is hard.

Solving Puzzles


A resolution target for an x-ray synchrotron beam line, created by an SBIR client. The SBIR program requires commercialization plans - a clear path to bringing you solution to the people who can use it, and will buy it.  Like solving puzzles, a methodology combined with experience is key. 

Growing Your Business


A MEMS device created at Argonne National Laboratory, used to measure the weight of material when exposed to extremely cold temperatures, imaged with a 3D Optical profiler. The manufacturer of the optical microscope,  our long-time client, was acquired by an industry leader in a successful exit. 

Differentiating Your Brand


Solid Oxide Fuel Cell research material, imaged with the scanning electron microscope in a Focused Ion Beam instrument. Numerous small companies are trying to transition university technology into viable businesses, and we represent their brands to investors, agencies and potential acquisition targets.

Bridging the Chasm


Hair (3.5 mil thick) imaged with a scanning electron microscope. Our group works with scientists from particle physicists to skin care formulation specialists, from medical device startups to national labs, all experts working to bridge the chasm to commercialization.

What's in a Name?

Diamond Chameleon Group, LLC

Doesn’t exactly roll off the tongue, does it? Doesn’t lend itself to consumer marketing, either. But back to our core mission – executive services for hard science companies – for that, it describes our purpose accurately:

  • DIAMOND – Diamond is hard science. Literally. The hardest substance on the Mohs Scale of Hardness is elemental carbon configured in a diamond lattice structure. Yes, that’s nerd talk for the gemstone “Diamond”. It also happens to be technically accurate. Our team only works with “hard” technologies, or business problems associated with companies doing “hard” science. Technologies that you have to have a Ph.D. to even begin to comprehend how it works… yup, that’s the kind of companies with whom we work. Technologies that other people may call “hard” or “science” or “math”, we probably call "cool" or "fun" or "amazing". We love that stuff.

  • CHAMELEON – Chameleons change for a purpose. If trying to catch a meal, a neutral coloring that blends into the environment is appropriate. If mating, a chameleon will make itself as bright and attractive as possible. If challenged for territory, a  chameleon will puff up its body,  turn perpendicular to the challenger, and look large and intimidating. And if stressed, the chameleon becomes dark and dull. The change in appearance for purpose is analogous to our approach to services. The purpose is not to change the company or the technology or the products, but to align executable strategies to accomplish its business goals.

  • GROUP – This isn’t a traditional  firm… unless you know a lot of  firms that are passionate about talking to synchrotron physicists. We’re  not consultants; we are consultative and will bring our expertise to the table to  solve your growth problems. We’re a group of professionals who will work with your team to accomplish your business goals.

So, that’s the story behind the name. There might also have been some influence from our founder, who studied diamonds for her Ph.D. work, wears a few significant natural and man-made diamonds everyday, has a penchant for lizards as pets, and has been fascinated with both American chameleons (anoles) and Madagascar chameleons (true chameleons) all her life. 

As a cool science side note, the naturally occurring “chameleon diamonds” change color with changes in temperature, and some natural blue diamonds, like the Hope Diamond, glow bright red after being exposed to ultraviolet light. Just more examples of how amazing hard science can be.